The slower economy is creating more cost conscious consumers.

More consumers are seeking value more than ever before.

Private Label growth is out pacing branded growth.

A recent Gallup Poll found that approximately 8.7 out of 10 consumers rated store brand products equal to or better than the national brands.

Private/Control Label products have offered an average discount of 31% versus their national brand counterparts.

Access the opportunity with over 15 categories of VIG Sales Control Label Products representing almost 200 SKU’s!

Private/Control Label has become the share leader in an additional 50+ categories over the past five years.

Private/Control Label dollar growth has been greater than actual unit growth.