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- inventories down from 7.6 to 1.3 weeks
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- service levels at retails: up from 92.9% to 98.7%
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- transport costs down & more stable deliveries
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- delivery surges eliminated
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- transport cost down 50%(loading optimization)
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- acceptance of Wal-Mart's merchandising programs
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- shelf space for new products without slotting allowances
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- sales up 7.9% in a "flat" business
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