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VIG’s low cost advantages create higher profit margins.

VIG

Competitor

$0.64

VS.

$1.04

VIG vs. Competitor

Description	Customer Cost	Retail	GP%
VIG’s Glow Light Stick	$0.64	$2.67	76.03%
Competitor’s Glow Light Stick	$1.04	$2.67	61.05%

	In the example above, VIG’s 6” glow light stick costs the customer $0.64 which nets a gross margin of 76.03% gross profit. The competitor’s 6” glow light stick costs the customer $1.04 and nets only a gross margin of 61.05% gross profit. We have a 25% margin on this item and is a win-win situation for the customer and VIG.